Beyond Brands Conference 2010: MADE IN CANADA

YORK MARKETING ASSOCIATION Presents Beyond Brands: Made In Canada Conference on Friday, January 22, 2010

This year's YMA conference will showcase and celebrate Canadian marketing achievements that have successfully addressed our country's unique market. Delegates will be able to network with students from across Ontario and top-tier company reps. The are four keynote speakers and three interactive breakout sessions with partners including: Kraft Canada, Cineplex Entertainment, P&G, Interbrand, Scotiabank and Capital C Marketing Agency.

Price: The Early Bird prices are $30 for members and $50 for non-members UNTIL January 15 ONLY. Tickets will be sold in front of Timothy's in winter semester and online.

Date: Friday, January 22, 2010

Location: Schulich School of Business

Time: 9:30 am - 7:00 pm 

Online Payment Options

1) PayPal: http://www.yorkmarketing.ca/forms/registration/beyondbrands_paypal.html

2) Online Email Transfer: http://www.yorkmarketing.ca/forms/registration/beyondbrands_email.html 

3) In-Person: There will be YMA representatives near Timothy's in the Schulich School of Business building Monday to Thursday from 11:30am to 2:30pm, and Friday from 1:00pm to 4:00pm until the conference date.

Itinerary

9:30-10:00 Registration & Breakfast
10:00-10:15 YMA Opening Address
10:15 - 11:00 Opening Keynote: Tony Chapman, CEO & Founder, Capital C
11:00 - 11:15 Break
11:15 - 12:00 Kraft Keynote: Lorna Shankowsky, Director, National Distributor Development, Kraft Foods Canada
12:00 - 1:30 Networking Lunch Presented by Kraft
1:30 - 2:15 Workshop Session 1A: Jason Dojc, Senior Account Manager, Edelman
   Workshop Session 1B: Rick White, Vice President of Brand and Marketing Management, Scotiabank
2:30 - 3:15 Workshop Session 2A: Chris Laird, Associate Marketing Director, Procter & Gamble 
   Workshop Session 2B: Erin O'Keefe, Director of Brand Engagement, Interbrand
3:15 - 3:30 Break
3:30 - 4:15 Workshop Session 3A: Pallavi Sodhi, Vice President of Marketing, OXeNHAM Consultants Inc.
   Workshop Session 3B: Anita Dong, President, McDonnell Haynes
4:30 - 5:15 Wine & Cheese Mixer Presented by Colgate-Palmolive
5:15 - 6:00

 Closing Keynote: Dan McGrath, EVP & Susan Mandryk, Senior VP, Customer  Strategies,Cineplex Entertainment LP 

6:00 - 6:45 Banquet Dinner Presented by Cineplex Entertainment LP
6:45 - 7:00

 YMA Closing Address/Awards