VP OF EVENTS | IBBA 2020
When not training for his ultimate frisbee tournaments, Sam spends most of his time pursuing a marketing and operations management specialization in the Schulich School of Business. Currently a 3rd year iBBA student, Sam took upon the role of VP of Events after serving as the Director of Events in the previous year.
Sam’s main interest is in the quantitative side of marketing and specifically how numbers and data can be translated into meaningful insights. Additionally, he’s always been captivated by the study of consumer behaviour.
Outside the Schulich building, Sam can usually be found watching a sports game, exploring the outdoors or in a kitchen cooking.