Who We Are

Based out of the Schulich School of Business for the past fourteen years, YMA has been dedicated to providing an unparalleled extracurricular experience for undergraduates interested in the fields of marketing and sales through a variety of initiatives, events, and conferences.

Our Mission

Our mission is twofold; to expose our members to the dynamic world of marketing and sales and to further equip them with the skills, network and drive they need to succeed within the industry. Through case competitions, networking events and an annual conference hosting students from across the province; our portfolio of events consolidates the brightest marketing talent and develops them into the business leaders of tomorrow. We are dedicated to equipping our students with the knowledge and the network they need to be successful!

By the numbers


General Members


Year-Round Events


Flagship Conference

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the latest from project red

Our member development initiative is built on the pillars of providing Resources, Empowerment, and Development for all YMA Members

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upcoming events

Ready to immerse yourself in the world of marketing and sales? Find out which YMA event is upcoming so you can mark your calendar

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Past Partners