YMA COnference 2018

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Introducing yma's 2018 conference...

Coming this January, the York Marketing Association (YMA) proudly presents our 12th annual conference, Genesis. In recognizing the origin of influential notions, this flagship event aims to emphasize our overarching ideology - THINK BIG. Our two-day conference will unite over 200 undergraduate marketing prospects to immerse themselves in a culminating weekend that integrates the concept of starting small, but thinking big.

For the first time ever, both nights of our conference will be hosted externally in the heart of Toronto. TELUS Corporation will be hosting day one of Genesis at their head office. TELUS has collaborated with YMA to provide students with the opportunity to engage in a dynamic case competition, informative office tours, and an unforgettable fine dining experience. The night will end with an awards ceremony with highly anticipated prizes to be won.

The second day of Genesis will be hosted at the Pantages Hotel Toronto Centre, where YMA has invited esteemed keynote speakers and some of the marketing industry’s leading corporate representatives to connect with students. Attendees will also engage in stimulating panels and interactive workshops to gauge their understanding of the constantly changing marketing industry. The night will conclude with a dinner and open networking hosted at Joey’s Eaton Centre Restaurant with company representatives and alumni.

This conference allows our members to actualize what they have been taught in a classroom in a real-world setting. This year YMA has invited industry professionals from reputable companies including General Mills, Procter & Gamble, Deloitte, 5Crowd, Beyond Marketing, and many more.

Our valued sponsors and corporate representatives will emphasize the influence their respective companies have had in the marketing industry. Whether it is through one team, one individual, or one idea, we invite our delegates to discover “the power of one” by reflecting on the genesis of their impact.

 
 
 

CONFERENCE DETAILS

Dates: January 18-19, 2018

Location: January 18 - TELUS
                 January 19 - Pantages Hotel Toronto Centre

Time: January 18 - 5:30 p.m. Start
           January 19 - 8:30 a.m. Start