introducing the york marketing conference

YMC 2026

This past year, The York Marketing Association (YMA) celebrated our 20th year of our annual conference! YMA is dedicated to providing an enriching and unique experience to each of its members, all while offering the tools for success for any career in Marketing. This year, YMA provided over 150 delegates from across Ontario an innovative and inspiring experience with our two-day in-person experience!

Hosted at the Arup office, YMC 2026: Momentum was the opening experience for delegates, many of whom were experiencing their very first conference. Delegates had the opportunity to connect with industry leaders, learn about the companies, student opportunities and the recruitment process!

Throughout the day, our delegates participated in various interactive workshops, and built deep understandings of the dynamics of the marketing industry through engaging panels and keynote addresses. Delegates put their strategic thinking skills to the test through a real-world case competition, receiving valuable feedback from industry professionals. Delegates also had the opportunity to chat with the industry’s top corporate partners over a Q&A and open networking session.

This year YMA continues to work tirelessly to provide our delegates with one of our most innovative conferences yet. The team is excited to announce that our 21st annual conference will continue to connect aspiring young marketers to inspiring industry professionals and leading talents! 

Our past sponsors have included several premier titles such as Procter & Gamble, General Mills, TELUS, Canadian Tire, Osmow's, Bell Canada, Deloitte, and many more. Our valued sponsors and corporate representatives will continue to meet with today’s top marketing students and share their impact and influence in the marketing industry. YMA is proud to connect leading talent with our partners, and actively encourage our current and aspiring marketers to THINK BIG.

We look forward to another year of challenging and expanding the bright minds of our YMC delegates and case competitors in 2027!

For general inquiries, please contact conference@yorkmarketing.ca

our sponsors.

Tien Duong

Conference Co-Chair | BBA 2028

Tien Duong is a third-year BBA student at the Schulich School of Business, intending to specialize in Marketing and Strategy. Currently serving as the Conference Co-Chair for YMA, she combines strategic thinking with a passion for storytelling to elevate brand presence. With a strong interest in the beauty industry, Tien is currently exploring career paths as a Marketing Analyst and Marketing Consultant, roles that intersect data, strategy, and storytelling.

Outside of school, you will usually find Tien at the swimming pool, on a pickleball court, or at home playing her guitar or ukulele, sometimes swapping it all for a slow day out in nature. If she had to be a season, she would be summer: warm, lively, a little spontaneous, and full of easy, feel-good energy.

Alyssa Muniyan

Conference Co-Chair | BBA 2028

Daniyah Gilani

Director of Conference | BBA 2029

Daniyah Gilani is a second-year BBA student at the Schulich School of Business with an interest in acccounting, consulting, and marketing. She currently serves as the Director of Conference for the York Marketing Association. She brings experience in customer service and an ability to work in fast-paced environments. Daniyah hopes to become a CPA, and build a career that combines her business background with her passion for all things fashion, beauty, and travel. Fun fact, Daniyah has lived across three different continents, an experience which has shaped her perspective and sparked a curiosity and eagerness to learn.

Outside of Academics, Daniyah enjoys exploring the city, whether she's trying a new restaurant, going to a concert, or chasing high-adrenaline activities. On the off days, you'll most like find her reading, watching sitcoms, travelling or getting creative through painting, sewing, or her many other hobbies.

Rolin Gao

Director of Conference | BBA 2029

Rolin Gao is a second-year BBA student at the Schulich School of Business. She currently serves as the Director of Conference for YMA and was previously a member who actively attended YMA events and case competitions. She thrives on challenges and aims to pursue a career in finance or statistics for its fast-paced, problem-solving nature and constant opportunities to learn and grow.

Outside of school, Rolin loves trying something new, whether that means experimenting with different cuisines, taking on a new activity, or saying yes to spontaneous experiences.

MaryGold Okuonghae

Director of Conference | BBA 2029

MaryGold Okuonghae is a second-year BBA student at the Schulich School of Business planning to specialize in marketing. She is currently working as a director of conference at YMA, previously serving as First Year Representative of Schulich’s BSA. MaryGold, passionate about music, fashion and physical activity, aspires to build a career in the industry whilst nurturing her skills. 

If MaryGold were a flower she’d definitely be  a marigold, a supportive and positive presence, and a resilient force. She usually spends her time listening to music, thrifting, working out.