Alexander Wirch

Conference Director | iBBA 2026

Alexander Wirch is a second-year iBBA student at the Schulich School of Business, interested in specializing in Marketing. He hopes to pursue a career in marketing or creative industries and has a keen eye for analyzing cases. During his first year, he had the chance to attend 10 conferences, winning several prizes, and even going to the national finals for the L'Oréal Brandstorm Challenge.

As the 2023-2024 Director of Conference, Alexander looks forward to bringing YMC to new heights. Feel free to chat with him about dogs, travelling and space!

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